I’ve written for many different media types and a huge range of voice and tone styles over my 20+ years as a copywriter and content strategist, but nothing is quite like writing a VOG—or voice of God—script for a live event.
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While working as the VP, Digital and Content Strategy at Opus, one of the services that I became known for was leading strategy workshops. Typically, we would begin any event strategy engagement with one of these workshops. The goal was to use the information gleaned from the workshop to develop a well-informed, clear and comprehensive Strategy Brief that could be used to onboard new project resources. But we soon learned that our agency resources were not the only ones who benefitted from this effort.
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I attended C2 2018—the Commerce and Creativity Conference—in Montreal, Canada this year. And yes, it had Snoop Dog (talking about the legalization of cannabis) as the big draw, but that’s not why I wanted to go. I was primarily interested in seeing a new event experience, and evaluating how that might be applied to the B2B events we work on, which are largely tech company user conferences. Luckily for me, there was no shortage of ideas to draw on.
Here are 11 ways C2 Montreal felt unique and elevated the experience…
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