I attended C2 2018—the Commerce and Creativity Conference—in Montreal, Canada this year. And yes, it had Snoop Dog (talking about the legalization of cannabis) as the big draw, but that’s not why I wanted to go. I was primarily interested in seeing a new event experience, and evaluating how that might be applied to the B2B events we work on, which are largely tech company user conferences. Luckily for me, there was no shortage of ideas to draw on.
Here are 11 ways C2 Montreal felt unique and elevated the experience…
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